Leverage PR

November 19, 2014

Why Financial Firms are Joining the Crowd

Crowdfunding is a marketing vehicle. Sure, it’s a great way for entrepreneurs to raise money and a great way for investors to find institutional-quality deals. But above all Crowdfunding is about marketing. And that’s why financial firms – venture capital firms, investment banks, private equity firms, and others – are […]
November 11, 2014
PR Austin New York

A Veterans Day Round Up

As a veteran, nothing matters more than those serving alongside you. While my fellow veterans in the crowdfunding and marketplace lending space are no longer serving actively (though some are still in the reserves), I wanted to honor my fellow vets for their past service and the work they are […]
November 5, 2014
PR Austin New York

New Year, New Goals – 4 Steps to Develop a Strategic PR plan

As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
October 27, 2014
PR Austin New York

CFIRA’s Regulatory and Advocacy Summit

The Crowdfund Intermediary Regulatory Advocates (CFIRA) will hold its second annual Regulatory and Advocacy Summit in Washington, D.C., on Friday, November 21 from 8:00 AM – 1:00 PM at the Hart Building on Capital Hill. Attendees will network with fellow crowdfunding advocates, members of Congress, policymakers and industry thought leaders. The event’s half-day agenda will […]
October 10, 2014

Ways to Keep Your Team Motivated

Even if your office always make the “top places to work” list, it can be hard to please everyone. To ensure your workplace is running as smoothly and as happily as possible, find out what motivates your team. By showing your co-workers that you care for them, as people and […]
September 8, 2014
PR Austin New York

The Growth of Alternative Finance

C5 Communications are proud to announce the launch of the inaugural Social Lending Awards 2015, an occasion which will bring together the social lending community from across the globe to recognize and celebrate the very best initiatives and excellence in performance demonstrated by teams and individuals in the social lending […]
September 3, 2014
SXSW

Q3: Tips for Maintaining Momentum This Year

By Bri Thomas Summer is the time when we unwind and relax, enjoying vacation homes and visits with loved ones. It seems like the business world just shuts down – especially in August – with every email sent receiving an “out-of-office” reply. It’s great to take some time off…but then […]
August 27, 2014
SXSW

Crowdfunding Conferences: Best-of-the-Best for Fall 2014

While crowdfunding is booming, the weather is getting crisper – meaning there are more great industry events coming up for the fall season! There are numerous forums and workshops to attend, based on your field, location and travel budget, but these are the top five we recommend, to stay current […]
August 12, 2014
SXSW

The Secret Sauce of Crowdfunding

Crowdfunding is a booming industry, yet many entrepreneurs are under the impression that “if you build it, they will come.” Most don’t realize the bulk of the work happens before going live with a campaign. Learn the “secret sauce” of it all from an expert panel that will outline key pitfalls […]
July 30, 2014
PR Austin New York

A Summer with Leverage: Learning How to Grow your Company, Part 3 of 3

In Part One of our Summer Series, we gave you the social media tips and tricks needed to grow your business. During Part Two, we urged you to become a true thought leader in your industry. What else is left in taking your business to the next level? You need […]
July 16, 2014

Wealthy Wednesday: Saving Money for Success

As we browsed the latest headlines for money-related news to share, we noticed that economic inequality is still a hot topic right now and an important angle to keep up with, since, as business owners, we all have the same opportunity to acquire wealth. The following tips, from @Siebold, show […]
July 8, 2014
PR Austin New York

Tech Tuesday: The Latest advancementse

We’re back from a long Fourth of July weekend, and we’ve gathered the top technology headlines for you. Read about women in tech, smart tech and futuristic tech, and let us know what digital advancements you’ve been reading up on and implementing! NEW PUSH TO GET GIRLS INTERESTED TO WORK […]
July 3, 2014

Tips Thursday: Advice to Ponder Over the Holidays

It’s a short week, but before you check out for a fun Fourth of July weekend, catch up on the latest business advice with our #tipsthursday blog! Six Tips to Stop Living Paycheck to Paycheck We all know how important savings are, but when freelancing work isn’t regular, loans have […]
July 1, 2014
PR Austin New York

Tech Tuesday: Staying up on Trends

When it comes to entrepreneurship, we know there are so many factors to consider and so many aspects to keep in mind. Two that we strive to keep up on every single day are technology and news, and lucky for you, you can get all your tech news through our […]
June 24, 2014
PR Austin New York

A Summer with Leverage PR: Learning How to Grow your Company, Part 2-3

Part Two: Becoming a Leader Our first summer series post on learning to grow your company mentioned becoming an influencer through social media – and we hope you’re been connecting, sharing and chatting away on your sites! To take that influence out to the real world, think about influential characteristics, […]
June 19, 2014
PR Austin New York

Tips Thurday: Advice on Work, Money and Social Media

At our firm, we do more than just “traditional PR.” It’s our job to advise clients on all aspects within a business. That is why our #tipsthursday blogs offer helpful hints on choosing a new direction in life, savings and how to use social media most effectively. Testing and practicing […]
June 17, 2014
PR Austin New York

Tech Tuesday: Top Technology Titles

This Tuesday we are bringing you the hottest news surrounding the tech industry from the latest with Apple to the much anticipated World Cup games. Catch up on what’s happening behind-the-scenes on some of the market’s most watched businesses: From the lab to the boardroom: Tech Launch lifts startups @FNCJrReporters The […]
June 13, 2014
PR Austin New York

Feature Friday: Summer Success

Summer is practically here, so our #featurefriday headlines are centered around the hot and fun upcoming season! These articles will give you some tips on how to make the most out of the next few months: Silicon Valley’s interns enjoy perk-filled summer Top 5 summer scams @JulieWolfe West Michigan could become […]
June 11, 2014
PR Austin New York

Wealthy Wednesday: Making Millions & Wealth Centers

We’re bringing you a roundup of the latest financial headlines for another #wealthwednesday! This week we’re focusing on the millions, billions and trillions, including a millionaire entrepreneur making money from the most unlikely venture: College Dropout Turns Worm Poop into Millions @YahooFinance Stiff competition among Silicon Valley brokers to manage technology […]
June 6, 2014
PR Austin New York

Feature Friday: Have You Heard…?

Have you heard? Facebook gets fancier, Mac has something new to offer and even Kickstarter is making news in the world of crowdfunding. To learn more, we’ve compiled some top news in our latest Feature Friday blog! This New Facebook Feature Scans Your Profile To Pinpoint Exactly When Your Life Went Downhill – @litelysalted This is Easily the Coolest Mac […]

April 4, 2016

Happy Global Crowdfunding Day!

Internet-based finance has made significant progress since its inception in the mid-nineties and this Tuesday 5 April we celebrate the third annual Global Crowdfunding Day. On this day we reflect on the technology’s rise and it has certainly come a long way from the early experiments of British rock band, […]
March 13, 2016

Obama Talks Big Data at SXSW

“I like an excuse to come to Austin,” said President Obama jokingly as he sat down to speak with Evan Smith of The Texas Tribune at SXSW Interactive for a special discussion on the importance of civic engagement and the potential role technology can play in increasing political participation. With […]
March 4, 2016

SXSW FinTech Roundup

With so many places to go and people to see, SXSW is often one of the most exciting technology events of the year. This year it has become even more exciting– and not just because the President and First Lady will be headlining the event! SXSW has added a whole new category […]
February 29, 2016

The Good, the Bad and the Ugly at the Academy Awards

Perhaps appropriately considering it’s an election year, the 2016 Academy Awards turned into a political PR platform this year. The ceremony was centered on bringing relevant issues to light. While winning or presenting an award provides ample opportunity for positive PR, some of the attempts were more successful than others. […]
February 22, 2016

New Staff Added to Leverage PR Team

The New Year saw a round of fresh recruits at Leverage PR, with a new Account Executive and three new Account Coordinators joining the staff. Incoming Account Exec Aleks Vickovich brings a depth of knowledge and experience to Leverage PR as an award-winning business journalist, editor and media advisor. He […]
February 17, 2016

10 Tips for Writing a Killer Award Submission

You’ve likely been in your industry for quite some time, experienced the ins and outs of your trade, and are now an expert in your field. It’s about time you receive a little validation for all the hard work. It’s natural to feel too ‘small time’ to win an award, […]
February 7, 2016

How to maximize your ROI at SXSW

Five ways to stand out from the crowd at SXSW For businesses of all sizes, SXSW is undoubtedly a crucial opportunity to gain media and consumer attention while showing off your brand and making connections with industry leaders from around the world. However, with endless opportunities to capture attention comes […]
October 7, 2015

Three Key Ways to Build Your Equity Story in the Market

Whether you are the CEO of a private company looking to fund your B round, or an Investor Relations (IR) professional getting your company ready to go public, there are few things less critical than building a solid equity story in the market before a capital event. The equity story […]
August 31, 2015
facebook

Your Next Loan Could Be Determined by Your Facebook Friends

Joy Schoffler Principal of Financial Technology PR Firm, Leverage PR This morning I woke up to a great article about how Facebook filed a patent to protect a tool ostensibly designed to track how users are networked together—a tool that could be used by lenders to accept or reject a loan application based on […]
June 11, 2015

2015 Fintech Global Expo

2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]