November 19, 2014
Crowdfunding is a marketing vehicle. Sure, it’s a great way for entrepreneurs to raise money and a great way for investors to find institutional-quality deals. But above all Crowdfunding is about marketing. And that’s why financial firms – venture capital firms, investment banks, private equity firms, and others – are […]
November 11, 2014
As a veteran, nothing matters more than those serving alongside you. While my fellow veterans in the crowdfunding and marketplace lending space are no longer serving actively (though some are still in the reserves), I wanted to honor my fellow vets for their past service and the work they are […]
November 5, 2014
As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
October 27, 2014
The Crowdfund Intermediary Regulatory Advocates (CFIRA) will hold its second annual Regulatory and Advocacy Summit in Washington, D.C., on Friday, November 21 from 8:00 AM – 1:00 PM at the Hart Building on Capital Hill. Attendees will network with fellow crowdfunding advocates, members of Congress, policymakers and industry thought leaders. The event’s half-day agenda will […]
October 10, 2014
Even if your office always make the “top places to work” list, it can be hard to please everyone. To ensure your workplace is running as smoothly and as happily as possible, find out what motivates your team. By showing your co-workers that you care for them, as people and […]
September 8, 2014
C5 Communications are proud to announce the launch of the inaugural Social Lending Awards 2015, an occasion which will bring together the social lending community from across the globe to recognize and celebrate the very best initiatives and excellence in performance demonstrated by teams and individuals in the social lending […]
September 3, 2014
By Bri Thomas Summer is the time when we unwind and relax, enjoying vacation homes and visits with loved ones. It seems like the business world just shuts down – especially in August – with every email sent receiving an “out-of-office” reply. It’s great to take some time off…but then […]
August 27, 2014
While crowdfunding is booming, the weather is getting crisper – meaning there are more great industry events coming up for the fall season! There are numerous forums and workshops to attend, based on your field, location and travel budget, but these are the top five we recommend, to stay current […]
August 12, 2014
Crowdfunding is a booming industry, yet many entrepreneurs are under the impression that “if you build it, they will come.” Most don’t realize the bulk of the work happens before going live with a campaign. Learn the “secret sauce” of it all from an expert panel that will outline key pitfalls […]
July 30, 2014
In Part One of our Summer Series, we gave you the social media tips and tricks needed to grow your business. During Part Two, we urged you to become a true thought leader in your industry. What else is left in taking your business to the next level? You need […]
July 16, 2014
As we browsed the latest headlines for money-related news to share, we noticed that economic inequality is still a hot topic right now and an important angle to keep up with, since, as business owners, we all have the same opportunity to acquire wealth. The following tips, from @Siebold, show […]
July 8, 2014
We’re back from a long Fourth of July weekend, and we’ve gathered the top technology headlines for you. Read about women in tech, smart tech and futuristic tech, and let us know what digital advancements you’ve been reading up on and implementing! NEW PUSH TO GET GIRLS INTERESTED TO WORK […]
July 3, 2014
It’s a short week, but before you check out for a fun Fourth of July weekend, catch up on the latest business advice with our #tipsthursday blog! Six Tips to Stop Living Paycheck to Paycheck We all know how important savings are, but when freelancing work isn’t regular, loans have […]
July 1, 2014
When it comes to entrepreneurship, we know there are so many factors to consider and so many aspects to keep in mind. Two that we strive to keep up on every single day are technology and news, and lucky for you, you can get all your tech news through our […]
June 24, 2014
Part Two: Becoming a Leader Our first summer series post on learning to grow your company mentioned becoming an influencer through social media – and we hope you’re been connecting, sharing and chatting away on your sites! To take that influence out to the real world, think about influential characteristics, […]
June 19, 2014
At our firm, we do more than just “traditional PR.” It’s our job to advise clients on all aspects within a business. That is why our #tipsthursday blogs offer helpful hints on choosing a new direction in life, savings and how to use social media most effectively. Testing and practicing […]
June 17, 2014
This Tuesday we are bringing you the hottest news surrounding the tech industry from the latest with Apple to the much anticipated World Cup games. Catch up on what’s happening behind-the-scenes on some of the market’s most watched businesses: From the lab to the boardroom: Tech Launch lifts startups @FNCJrReporters The […]
June 13, 2014
Summer is practically here, so our #featurefriday headlines are centered around the hot and fun upcoming season! These articles will give you some tips on how to make the most out of the next few months: Silicon Valley’s interns enjoy perk-filled summer Top 5 summer scams @JulieWolfe West Michigan could become […]
June 11, 2014
We’re bringing you a roundup of the latest financial headlines for another #wealthwednesday! This week we’re focusing on the millions, billions and trillions, including a millionaire entrepreneur making money from the most unlikely venture: College Dropout Turns Worm Poop into Millions @YahooFinance Stiff competition among Silicon Valley brokers to manage technology […]
June 6, 2014
Have you heard? Facebook gets fancier, Mac has something new to offer and even Kickstarter is making news in the world of crowdfunding. To learn more, we’ve compiled some top news in our latest Feature Friday blog! This New Facebook Feature Scans Your Profile To Pinpoint Exactly When Your Life Went Downhill – @litelysalted This is Easily the Coolest Mac […]
August 31, 2015
Joy Schoffler Principal of Financial Technology PR Firm, Leverage PR This morning I woke up to a great article about how Facebook filed a patent to protect a tool ostensibly designed to track how users are networked together—a tool that could be used by lenders to accept or reject a loan application based on […]
June 11, 2015
2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]
May 8, 2015
What better way to do some team building than with pedicures, a massage chair, and a margarita! This was a great way to unwind, spend some quality time together, and reward our team members for all their hard work with a fabulous pedicure. Looking good, ladies!
April 16, 2015
D.J. Paul, a member of the SEC’s Advisory Committee on Small and Emerging Companies and founder of consulting firm DJP&Co., recently spoke with reporters at Bloomberg and the Washington Post about new Regulation A+ rules that were unanimously approved by the SEC. Paul says that Reg A+ can be seen […]
April 13, 2015
The Spring conference and event season is upon us with lots of fun and informational conferences, festivals and events. The Leverage PR team has been to a few over the past month and have had a great time! Here is a recap of some of our favorite events: SXSW Interactive […]
March 10, 2015
It’s here! March is the month we look forward to all year. It not only marks the beginning of the spring season — Spring Break and March Madness—but also ushers SXSW into Austin for its 28th year SXSW is a platform for startups, innovators, film and musical artists to showcase […]
January 26, 2015
As we approach 2015, many will find themselves feeling a sense of déjà vu from past years, sitting in meeting after meeting discussing how to maximize marketing spend return on investment. While the solution to this question may seem like it requires a crystal ball, for many companies, an evaluation […]
December 4, 2014
The holidays are upon us! We have been gearing up with our friends and family for much-anticipated relaxation, and we are longing for those vacation days that imply a journey back to simpler times. However, simpler times did not include a society fully integrated with 24/7 non-stop social media. By […]
May 16, 2014
When you really break down what makes a successful business, you’ll see that its the people behind it. A strong team can really make or break a company. Here at Leverage, we put a lot of emphasis on choosing the right people to bring the best out of our creative […]
March 24, 2014
Last week was a big one for us at Leverage PR, as Principal Joy Schoffler was nominated for two local awards! We love that in the midst of working to get hits for our clients, our team is recognized for personal successes, too. The first award, Women Communicators of Austin, […]