Business

April 12, 2016

3 Keys to Making the Most of Your Finovate Experience

Finovate is one of the largest conferences dedicated to showcasing the latest and greatest innovative financial and banking technologies, attracting large audiences of financial and banking executives, venture capitalists, and entrepreneurs. For the past nine years, more than 700 fintech companies have graced the Finovate stages, sharing their cutting-edge technology in […]
April 4, 2016

Happy Global Crowdfunding Day!

Internet-based finance has made significant progress since its inception in the mid-nineties and this Tuesday 5 April we celebrate the third annual Global Crowdfunding Day. On this day we reflect on the technology’s rise and it has certainly come a long way from the early experiments of British rock band, […]
March 13, 2016

Obama Talks Big Data at SXSW

“I like an excuse to come to Austin,” said President Obama jokingly as he sat down to speak with Evan Smith of The Texas Tribune at SXSW Interactive for a special discussion on the importance of civic engagement and the potential role technology can play in increasing political participation. With […]
March 4, 2016

SXSW FinTech Roundup

With so many places to go and people to see, SXSW is often one of the most exciting technology events of the year. This year it has become even more exciting– and not just because the President and First Lady will be headlining the event! SXSW has added a whole new category […]
February 29, 2016

The Good, the Bad and the Ugly at the Academy Awards

Perhaps appropriately considering it’s an election year, the 2016 Academy Awards turned into a political PR platform this year. The ceremony was centered on bringing relevant issues to light. While winning or presenting an award provides ample opportunity for positive PR, some of the attempts were more successful than others. […]
February 22, 2016

New Staff Added to Leverage PR Team

The New Year saw a round of fresh recruits at Leverage PR, with a new Account Executive and three new Account Coordinators joining the staff. Incoming Account Exec Aleks Vickovich brings a depth of knowledge and experience to Leverage PR as an award-winning business journalist, editor and media advisor. He […]
February 17, 2016

10 Tips for Writing a Killer Award Submission

You’ve likely been in your industry for quite some time, experienced the ins and outs of your trade, and are now an expert in your field. It’s about time you receive a little validation for all the hard work. It’s natural to feel too ‘small time’ to win an award, […]
February 7, 2016

How to maximize your ROI at SXSW

Five ways to stand out from the crowd at SXSW For businesses of all sizes, SXSW is undoubtedly a crucial opportunity to gain media and consumer attention while showing off your brand and making connections with industry leaders from around the world. However, with endless opportunities to capture attention comes […]
October 7, 2015

Three Key Ways to Build Your Equity Story in the Market

Whether you are the CEO of a private company looking to fund your B round, or an Investor Relations (IR) professional getting your company ready to go public, there are few things less critical than building a solid equity story in the market before a capital event. The equity story […]
August 31, 2015

Your Next Loan Could Be Determined by Your Facebook Friends

Joy Schoffler Principal of Financial Technology PR Firm, Leverage PR This morning I woke up to a great article about how Facebook filed a patent to protect a tool ostensibly designed to track how users are networked together—a tool that could be used by lenders to accept or reject a loan application based on […]
June 11, 2015

2015 Fintech Global Expo

2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]
June 8, 2015

April and May: Leverage Clients in the News!

New York Times mortgage columnist interviews Visio Financial Services CEO, Jeff Ball, about alternative financing options for residential real estate investors. Factom president, Peter Kirby reveals to Reuters that Honduras is going to build a permanent and secure land title record system using Factom’s blockchain technology. Artizone gets a shout […]
May 14, 2015

Wealth Wednesday: Loans, Stocks, & Money Thoughts

We often work with clients in the finance industry including crowdfunding portals, investors and entrepreneurs headed towards a new round of funding.Get your midweek pick-me-up here, as our Wealth Wednesday blogs discuss all things finance, investing and money. We’ll showcase the latest in the industry, as well as, tips and […]
May 8, 2015

Pampering the Feet that Carry Leverage PR Forward

What better way to do some team building than with pedicures, a massage chair, and a margarita! This was a great way to unwind, spend some quality time together, and reward our team members for all their hard work with a fabulous pedicure. Looking good, ladies!  
April 16, 2015

Leverage Clients in the News!

D.J. Paul, a member of the SEC’s Advisory Committee on Small and Emerging Companies and founder of consulting firm DJP&Co., recently spoke with reporters at Bloomberg and the Washington Post about new Regulation A+ rules that were unanimously approved by the SEC. Paul says that Reg A+ can be seen […]
April 13, 2015

Leverage Staff Out and About

The Spring conference and event season is upon us with lots of fun and informational conferences, festivals and events. The Leverage PR team has been to a few over the past month and have had a great time! Here is a recap of some of our favorite events: SXSW Interactive […]
March 10, 2015

Four Fintech Events You Don’t Want To Miss at SXSWi

It’s here! March is the month we look forward to all year. It not only marks the beginning of the spring season — Spring Break and March Madness—but also ushers SXSW into Austin for its 28th year SXSW is a platform for startups, innovators, film and musical artists to showcase […]
February 3, 2015

Four Tips to Elevate Your Tradeshow Experience

The “Big Game” is over and the NFL season has come to an end. However, another season is just starting to ramp up – tradeshow season. Whether you’re a tradeshow veteran or rookie, it’s important to plan ahead and develop an effective strategy that can help make the most of […]
January 26, 2015

Three Ways FinTech Companies Can Maximize Marketing Spend in 2015

As we approach 2015, many will find themselves feeling a sense of déjà vu from past years, sitting in meeting after meeting discussing how to maximize marketing spend return on investment. While the solution to this question may seem like it requires a crystal ball, for many companies, an evaluation […]
December 4, 2014

The Best Present is to Be Present

The holidays are upon us! We have been gearing up with our friends and family for much-anticipated relaxation, and we are longing for those vacation days that imply a journey back to simpler times. However, simpler times did not include a society fully integrated with 24/7 non-stop social media. By […]

June 24, 2014

A Summer with Leverage PR: Learning How to Grow your Company, Part 2-3

Part Two: Becoming a Leader Our first summer series post on learning to grow your company mentioned becoming an influencer through social media – and we hope you’re been connecting, sharing and chatting away on your sites! To take that influence out to the real world, think about influential characteristics, […]
June 13, 2014

Feature Friday: Summer Success

Summer is practically here, so our #featurefriday headlines are centered around the hot and fun upcoming season! These articles will give you some tips on how to make the most out of the next few months: Silicon Valley’s interns enjoy perk-filled summer Top 5 summer scams @JulieWolfe West Michigan could become […]
June 5, 2014

Tips Thursday: Striving for Success – Despite a Slump!

Whatever your title, industry or goals, you’ve probably experienced a slump. But there is always a way to climb out. By scanning the news regularly, you can come up with new ideas and discover new potential and the best way to start is with our Tips Thursday headlines! Think more creatively to […]
June 4, 2014

A Summer with Leverage Learning How to Grow your Company, Part 1 of 3

Part One: Staying Connected You’ve probably posted a Facebook status or added new people into your Google+ circles, but do you actually have a foolproof method to keeping your brand socially connected? There are multiple articles, resources and tools (like HootSuite) that can help you run your social sites more […]
May 23, 2014

Feature Friday: How to Jump on the Startup Bandwagon

There are several reasons people start their own business including problems they’ve encountered and intend to help solve, the need to be their own boss and create an ideal atmosphere in their best interests and the desire to showcase their skills and improve the world. If you’ve been thinking of […]
May 22, 2014

Tips Thursday: Covering Your Entrepreneurial Bases

When you run a business, you have to think about budgets, employees, speaking engagements, social media, taxes, headquarters – The list goes on! That’s why we’ve put together Tips Thursday to make your week easier from hiring to investing. Below you’ll find the week’s best articles for entrepreneurs full of tips to […]