Business

August 14, 2017

FinTech at SXSW: Our Top 3 Panel Picks

Every year, South by Southwest (SXSW) brings together a global audience of tech leaders to explore the most cutting-edge topics from around the world. With regtech, insurtech, and blockchain continuing to make waves, one thing’s for certain: 2018 is gearing up to be another exciting year for FinTech at SXSW. […]
April 4, 2017

Ready to exit, or ready to grow?

We are thrilled to announce that Leverage PR has been acquired by Caliber Corporate Advisers, a strategic marketing advisory firm focused on driving organizations’ growth in the financial services, technology, and professional services sectors. Over the past seven years, Leverage has experienced tremendous growth, amassing talented individuals from a variety of […]
March 20, 2017

#FinTechLuminares Light Up SXSW

FinTEx Chicago, Center for Financial Services Innovation (CFSI), Village Capital and FinTech Professionals Association teamed up to host an exclusive, private VIP FinTech event in Austin on March 11. FinTech is garnering an increased presence at SXSW. The energy and reach of this weeklong festival make it a must-attend, but […]
February 7, 2017

SXSW FinTech Events

Click here to view the updated fintech events list for SXSW 2018.     SXSW Interactive is one of the biggest and most exciting technology events of the year- and it’s only gotten bigger! This year, SXSW has added a new category of events geared toward the growing FinTech community, […]
February 6, 2017

New Fintech Focus for AARP LivePitch Event Is a Big Boon to Boomers

By: Joy Schoffler   As we get closer to the sixth annual AARP [email protected]+ LivePitch event in April, I’m becoming even more excited to be attending, as well as to have the privilege of serving on the event’s advisory board. The organization’s decision to include fintech as a new category […]
November 18, 2016

Escaping the U.S. Fintech Comfort Zone

I’m just going to come out and say it: here in the U.S. FinTech industry, we are spoiled. Joy Schoffler We never have to travel more than half a day to get to the top conferences and events, and we have the lion’s share of the funding and many other […]
November 15, 2016

Health Tech Austin Presents – Telemedicine: Growing Pains in Texas and Beyond

(From Left to Right: Christie Garbe, Dr. Jacob Childers, Jamie Dudensing and Bill Hammond) At the beginning of the month, Health Tech Austin drew in a full crowd as three thought leaders in the healthcare community came together to discuss Telemedicine, a controversial trend growing in Texas. Joining the panel […]
October 14, 2016

4 Steps to an Effective Press Release

Sending out a news release can be time consuming. From writing the first draft until the final touches, the goal is to tell a story your target market will want to read. Recently, Business Wire held a webinar that discussed effective ways to optimize your news release. We combined our […]
October 6, 2016

7 Lessons that Any Entrepreneur Should Know

Another successful panel put on by Health Tech Austin yielded discussion on everything from regulation to funding when it comes to taking your product and innovation to market. Three entrepreneurs and current CEOs participated – Jean Anne Booth of UnaliWear, Chris Loughlin of RxWiki and Zac Jiwa of MI7. Here […]
September 28, 2016

2016 State of the Fintech Funding Landscape

Fintech startups have collectively raised more than $8 billion in VC funding just this year. With the help of VC firms funding innovative ideas, companies like Experian, PayScale, GoFundMe and countless others have all been able to substantially grow since their conception. At Leverage, we wanted to take a deep […]
September 21, 2016

Increased Profits in 2017 Means Laying the Groundwork Now!

Each year, retail stores begin preparing for the holidays earlier and earlier. We now see Halloween costumes in August, while we’re trying to enjoy the last days of summer, and we are bombarded by Christmas displays in October before we even get to trick-or-treat. As annoying as this commercial trend […]
September 8, 2016

Health Tech Austin – Ask the Venture Capitalist

Julia Cheek, founder & CEO of Everlywell took the reigns as moderator of Health Tech Austin’s fifth panel event at the downtown Capital Factory on Thursday, Sept. 8 with two exceptional venture capitalists providing their insight into what it takes for a start-up to gain funding and the business models […]
August 29, 2016

How To Stand Out in a Hyped Up Fintech Market

With SXSW 2017 nearing closer on the horizon, four exceptional fintech luminaries – a successful entrepreneur, a top industry analyst, a leading venture capitalist and a financial PR executive – have come together to create an informative panel on how to make your company stand out in a hyped up fintech […]
August 23, 2016

The Globalization of Finance

When faced with disruptive technologies, the most effective and successful companies thrive by incorporating them into their business strategy. Fintech is more than technology – it is a cultural mindset. It has been reported that 78 percent of CEOs in the financial services industry support the integration of fintech at […]
August 19, 2016

HEALTH TECH AUSTIN: Population Health & Why It Matters

This week, Health Tech Austin held its fourth event focused on “Population Health and Why You Should Care” at downtown’s Capital Factory on August 17. With Jayne Nussbaum, executive director of Dell Medical School’s Department of Population Health moderating, multiple experts – including George Terrazas, president of Texas Care Alliance; Christie Garbe, VP […]
August 10, 2016

What We Can All Learn from Master Athletes & Musicians

The SXSW 2017 Interactive Festival is fast approaching. Two exceptional leaders in the field of corporate education have joined together to create an illuminating panel, “What We Can Learn from Master Athletes & Musicians.”  Zach Posner and Kimo Kippen take a deep look into what distinguishes elite performers across all […]
August 9, 2016

SXSW PanelPicker Community Vote Now Open – Here’s Our Picks!

Over the years, Leverage PR has worked extensively with SXSW in a variety of capacities, from managing PR efforts for the Accelerator Competition and Health and Medtech Expo, securing top-tier coverage for clients leading up to and during the event, and drafting and submitting winning PanelPicker proposals on behalf of […]
July 20, 2016

Banking Disrupted: A Disruptive Leadership Summit

We are pleased to announce that Leverage PR has teamed up with Silicon Valley Innovation Center and will be an Innovation Partner at their upcoming leadership summit, Banking Disrupted! With venture capital investment in fintech up 600 percent, this is the decisive moment for banking leaders to discover whether they’ll sink […]
May 17, 2016

Getting Your PanelPicker Picked

It’s no secret that SXSW is one of the largest marketing events in the world for those wanting to promote their innovative ideas. With a bevy of ways to get involved – from hosting a booth, a lounge or even a party – a majority of attendees are quick to […]
April 18, 2016

Ode to Joy

At Leverage PR, we love talking about our innovative clients and the good work they are doing across a range of important fields. We often advise them to enter awards programs and assist with crafting winning submissions and many of them have been successful. While we prefer promoting our clients, […]

October 6, 2016

7 Lessons that Any Entrepreneur Should Know

Another successful panel put on by Health Tech Austin yielded discussion on everything from regulation to funding when it comes to taking your product and innovation to market. Three entrepreneurs and current CEOs participated – Jean Anne Booth of UnaliWear, Chris Loughlin of RxWiki and Zac Jiwa of MI7. Here […]
February 17, 2016

10 Tips for Writing a Killer Award Submission

You’ve likely been in your industry for quite some time, experienced the ins and outs of your trade, and are now an expert in your field. It’s about time you receive a little validation for all the hard work. It’s natural to feel too ‘small time’ to win an award, […]
October 7, 2015

Three Key Ways to Build Your Equity Story in the Market

Whether you are the CEO of a private company looking to fund your B round, or an Investor Relations (IR) professional getting your company ready to go public, there are few things less critical than building a solid equity story in the market before a capital event. The equity story […]
November 11, 2014
PR Austin New York

A Veterans Day Round Up

As a veteran, nothing matters more than those serving alongside you. While my fellow veterans in the crowdfunding and marketplace lending space are no longer serving actively (though some are still in the reserves), I wanted to honor my fellow vets for their past service and the work they are […]
November 5, 2014
PR Austin New York

New Year, New Goals – 4 Steps to Develop a Strategic PR plan

As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
October 10, 2014

Ways to Keep Your Team Motivated

Even if your office always make the “top places to work” list, it can be hard to please everyone. To ensure your workplace is running as smoothly and as happily as possible, find out what motivates your team. By showing your co-workers that you care for them, as people and […]
September 3, 2014
SXSW

Q3: Tips for Maintaining Momentum This Year

By Bri Thomas Summer is the time when we unwind and relax, enjoying vacation homes and visits with loved ones. It seems like the business world just shuts down – especially in August – with every email sent receiving an “out-of-office” reply. It’s great to take some time off…but then […]
July 30, 2014
PR Austin New York

A Summer with Leverage: Learning How to Grow your Company, Part 3 of 3

In Part One of our Summer Series, we gave you the social media tips and tricks needed to grow your business. During Part Two, we urged you to become a true thought leader in your industry. What else is left in taking your business to the next level? You need […]
July 16, 2014

Wealthy Wednesday: Saving Money for Success

As we browsed the latest headlines for money-related news to share, we noticed that economic inequality is still a hot topic right now and an important angle to keep up with, since, as business owners, we all have the same opportunity to acquire wealth. The following tips, from @Siebold, show […]
July 3, 2014

Tips Thursday: Advice to Ponder Over the Holidays

It’s a short week, but before you check out for a fun Fourth of July weekend, catch up on the latest business advice with our #tipsthursday blog! Six Tips to Stop Living Paycheck to Paycheck We all know how important savings are, but when freelancing work isn’t regular, loans have […]