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August 14, 2017

FinTech at SXSW: Our Top 3 Panel Picks

Every year, South by Southwest (SXSW) brings together a global audience of tech leaders to explore the most cutting-edge topics from around the world. With regtech, insurtech, and blockchain continuing to make waves, one thing’s for certain: 2018 is gearing up to be another exciting year for FinTech at SXSW. […]
April 4, 2017

Ready to exit, or ready to grow?

We are thrilled to announce that Leverage PR has been acquired by Caliber Corporate Advisers, a strategic marketing advisory firm focused on driving organizations’ growth in the financial services, technology, and professional services sectors. Over the past seven years, Leverage has experienced tremendous growth, amassing talented individuals from a variety of […]
March 20, 2017

#FinTechLuminares Light Up SXSW

FinTEx Chicago, Center for Financial Services Innovation (CFSI), Village Capital and FinTech Professionals Association teamed up to host an exclusive, private VIP FinTech event in Austin on March 11. FinTech is garnering an increased presence at SXSW. The energy and reach of this weeklong festival make it a must-attend, but […]
February 7, 2017

SXSW FinTech Events

Click here to view the updated fintech events list for SXSW 2018.     SXSW Interactive is one of the biggest and most exciting technology events of the year- and it’s only gotten bigger! This year, SXSW has added a new category of events geared toward the growing FinTech community, […]
February 6, 2017

New Fintech Focus for AARP LivePitch Event Is a Big Boon to Boomers

By: Joy Schoffler   As we get closer to the sixth annual AARP Innovation@50+ LivePitch event in April, I’m becoming even more excited to be attending, as well as to have the privilege of serving on the event’s advisory board. The organization’s decision to include fintech as a new category […]
November 18, 2016

Escaping the U.S. Fintech Comfort Zone

I’m just going to come out and say it: here in the U.S. FinTech industry, we are spoiled. Joy Schoffler We never have to travel more than half a day to get to the top conferences and events, and we have the lion’s share of the funding and many other […]
November 15, 2016

Health Tech Austin Presents – Telemedicine: Growing Pains in Texas and Beyond

(From Left to Right: Christie Garbe, Dr. Jacob Childers, Jamie Dudensing and Bill Hammond) At the beginning of the month, Health Tech Austin drew in a full crowd as three thought leaders in the healthcare community came together to discuss Telemedicine, a controversial trend growing in Texas. Joining the panel […]
October 14, 2016

4 Steps to an Effective Press Release

Sending out a news release can be time consuming. From writing the first draft until the final touches, the goal is to tell a story your target market will want to read. Recently, Business Wire held a webinar that discussed effective ways to optimize your news release. We combined our […]
October 6, 2016

7 Lessons that Any Entrepreneur Should Know

Another successful panel put on by Health Tech Austin yielded discussion on everything from regulation to funding when it comes to taking your product and innovation to market. Three entrepreneurs and current CEOs participated – Jean Anne Booth of UnaliWear, Chris Loughlin of RxWiki and Zac Jiwa of MI7. Here […]
September 28, 2016

2016 State of the Fintech Funding Landscape

Fintech startups have collectively raised more than $8 billion in VC funding just this year. With the help of VC firms funding innovative ideas, companies like Experian, PayScale, GoFundMe and countless others have all been able to substantially grow since their conception. At Leverage, we wanted to take a deep […]
September 21, 2016

Increased Profits in 2017 Means Laying the Groundwork Now!

Each year, retail stores begin preparing for the holidays earlier and earlier. We now see Halloween costumes in August, while we’re trying to enjoy the last days of summer, and we are bombarded by Christmas displays in October before we even get to trick-or-treat. As annoying as this commercial trend […]
September 8, 2016

Health Tech Austin – Ask the Venture Capitalist

Julia Cheek, founder & CEO of Everlywell took the reigns as moderator of Health Tech Austin’s fifth panel event at the downtown Capital Factory on Thursday, Sept. 8 with two exceptional venture capitalists providing their insight into what it takes for a start-up to gain funding and the business models […]
August 29, 2016

How To Stand Out in a Hyped Up Fintech Market

With SXSW 2017 nearing closer on the horizon, four exceptional fintech luminaries – a successful entrepreneur, a top industry analyst, a leading venture capitalist and a financial PR executive – have come together to create an informative panel on how to make your company stand out in a hyped up fintech […]
August 23, 2016

The Globalization of Finance

When faced with disruptive technologies, the most effective and successful companies thrive by incorporating them into their business strategy. Fintech is more than technology – it is a cultural mindset. It has been reported that 78 percent of CEOs in the financial services industry support the integration of fintech at […]
August 19, 2016

HEALTH TECH AUSTIN: Population Health & Why It Matters

This week, Health Tech Austin held its fourth event focused on “Population Health and Why You Should Care” at downtown’s Capital Factory on August 17. With Jayne Nussbaum, executive director of Dell Medical School’s Department of Population Health moderating, multiple experts – including George Terrazas, president of Texas Care Alliance; Christie Garbe, VP […]
August 10, 2016

What We Can All Learn from Master Athletes & Musicians

The SXSW 2017 Interactive Festival is fast approaching. Two exceptional leaders in the field of corporate education have joined together to create an illuminating panel, “What We Can Learn from Master Athletes & Musicians.”  Zach Posner and Kimo Kippen take a deep look into what distinguishes elite performers across all […]
August 9, 2016

SXSW PanelPicker Community Vote Now Open – Here’s Our Picks!

Over the years, Leverage PR has worked extensively with SXSW in a variety of capacities, from managing PR efforts for the Accelerator Competition and Health and Medtech Expo, securing top-tier coverage for clients leading up to and during the event, and drafting and submitting winning PanelPicker proposals on behalf of […]
July 20, 2016

Banking Disrupted: A Disruptive Leadership Summit

We are pleased to announce that Leverage PR has teamed up with Silicon Valley Innovation Center and will be an Innovation Partner at their upcoming leadership summit, Banking Disrupted! With venture capital investment in fintech up 600 percent, this is the decisive moment for banking leaders to discover whether they’ll sink […]
May 17, 2016

Getting Your PanelPicker Picked

It’s no secret that SXSW is one of the largest marketing events in the world for those wanting to promote their innovative ideas. With a bevy of ways to get involved – from hosting a booth, a lounge or even a party – a majority of attendees are quick to […]
April 18, 2016

Ode to Joy

At Leverage PR, we love talking about our innovative clients and the good work they are doing across a range of important fields. We often advise them to enter awards programs and assist with crafting winning submissions and many of them have been successful. While we prefer promoting our clients, […]

November 5, 2014

New Year, New Goals – 4 Steps to Develop a Strategic PR plan

As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
July 3, 2014

Tips Thursday: Advice to Ponder Over the Holidays

It’s a short week, but before you check out for a fun Fourth of July weekend, catch up on the latest business advice with our #tipsthursday blog! Six Tips to Stop Living Paycheck to Paycheck We all know how important savings are, but when freelancing work isn’t regular, loans have […]
June 24, 2014

A Summer with Leverage PR: Learning How to Grow your Company, Part 2-3

Part Two: Becoming a Leader Our first summer series post on learning to grow your company mentioned becoming an influencer through social media – and we hope you’re been connecting, sharing and chatting away on your sites! To take that influence out to the real world, think about influential characteristics, […]
June 19, 2014

Tips Thurday: Advice on Work, Money and Social Media

At our firm, we do more than just “traditional PR.” It’s our job to advise clients on all aspects within a business. That is why our #tipsthursday blogs offer helpful hints on choosing a new direction in life, savings and how to use social media most effectively. Testing and practicing […]
June 13, 2014

Feature Friday: Summer Success

Summer is practically here, so our #featurefriday headlines are centered around the hot and fun upcoming season! These articles will give you some tips on how to make the most out of the next few months: Silicon Valley’s interns enjoy perk-filled summer Top 5 summer scams @JulieWolfe West Michigan could become […]
June 4, 2014

A Summer with Leverage Learning How to Grow your Company, Part 1 of 3

Part One: Staying Connected You’ve probably posted a Facebook status or added new people into your Google+ circles, but do you actually have a foolproof method to keeping your brand socially connected? There are multiple articles, resources and tools (like HootSuite) that can help you run your social sites more […]
May 15, 2014

Tips Thursday: The 2014 Social Media Tricks

When it comes to growing your business, there is nothing better than getting tips from experts to lead you on the path towards success. On Thursdays, we will provide you with top tips to help you reach new levels with your best company practices. These can range from financial advice […]
May 12, 2014

Marketing Monday: Taking Social Media Further

To start your week off right, we’ve combined some of the most current and top social media and public relations news in our first Marketing Monday post! No matter your brand or your industry, it is important to know marketing secrets and tips to grow your business. Recently, we’ve enjoyed […]
October 2, 2013

Using Social Media to Boost Your Business

We live in a digital world, meaning your company’s social presence should be top-notch in order to get the visibility and credibility you desire. Thankfully, we’ve combined Tech Tuesday and CrowdBuilder to give you some social tips that are easy to employ and effective in generating results. Use Facebook to share the latest news […]