August 14, 2017
Every year, South by Southwest (SXSW) brings together a global audience of tech leaders to explore the most cutting-edge topics from around the world. With regtech, insurtech, and blockchain continuing to make waves, one thing’s for certain: 2018 is gearing up to be another exciting year for FinTech at SXSW. […]
April 4, 2017
We are thrilled to announce that Leverage PR has been acquired by Caliber Corporate Advisers, a strategic marketing advisory firm focused on driving organizations’ growth in the financial services, technology, and professional services sectors. Over the past seven years, Leverage has experienced tremendous growth, amassing talented individuals from a variety of […]
March 20, 2017
FinTEx Chicago, Center for Financial Services Innovation (CFSI), Village Capital and FinTech Professionals Association teamed up to host an exclusive, private VIP FinTech event in Austin on March 11. FinTech is garnering an increased presence at SXSW. The energy and reach of this weeklong festival make it a must-attend, but […]
February 7, 2017
Click here to view the updated fintech events list for SXSW 2018. SXSW Interactive is one of the biggest and most exciting technology events of the year- and it’s only gotten bigger! This year, SXSW has added a new category of events geared toward the growing FinTech community, […]
February 6, 2017
By: Joy Schoffler As we get closer to the sixth annual AARP Innovation@50+ LivePitch event in April, I’m becoming even more excited to be attending, as well as to have the privilege of serving on the event’s advisory board. The organization’s decision to include fintech as a new category […]
November 18, 2016
I’m just going to come out and say it: here in the U.S. FinTech industry, we are spoiled. Joy Schoffler We never have to travel more than half a day to get to the top conferences and events, and we have the lion’s share of the funding and many other […]
November 15, 2016
(From Left to Right: Christie Garbe, Dr. Jacob Childers, Jamie Dudensing and Bill Hammond) At the beginning of the month, Health Tech Austin drew in a full crowd as three thought leaders in the healthcare community came together to discuss Telemedicine, a controversial trend growing in Texas. Joining the panel […]
October 14, 2016
Sending out a news release can be time consuming. From writing the first draft until the final touches, the goal is to tell a story your target market will want to read. Recently, Business Wire held a webinar that discussed effective ways to optimize your news release. We combined our […]
October 6, 2016
Another successful panel put on by Health Tech Austin yielded discussion on everything from regulation to funding when it comes to taking your product and innovation to market. Three entrepreneurs and current CEOs participated – Jean Anne Booth of UnaliWear, Chris Loughlin of RxWiki and Zac Jiwa of MI7. Here […]
September 28, 2016
Fintech startups have collectively raised more than $8 billion in VC funding just this year. With the help of VC firms funding innovative ideas, companies like Experian, PayScale, GoFundMe and countless others have all been able to substantially grow since their conception. At Leverage, we wanted to take a deep […]
September 21, 2016
Each year, retail stores begin preparing for the holidays earlier and earlier. We now see Halloween costumes in August, while we’re trying to enjoy the last days of summer, and we are bombarded by Christmas displays in October before we even get to trick-or-treat. As annoying as this commercial trend […]
September 8, 2016
Julia Cheek, founder & CEO of Everlywell took the reigns as moderator of Health Tech Austin’s fifth panel event at the downtown Capital Factory on Thursday, Sept. 8 with two exceptional venture capitalists providing their insight into what it takes for a start-up to gain funding and the business models […]
August 29, 2016
With SXSW 2017 nearing closer on the horizon, four exceptional fintech luminaries – a successful entrepreneur, a top industry analyst, a leading venture capitalist and a financial PR executive – have come together to create an informative panel on how to make your company stand out in a hyped up fintech […]
August 23, 2016
When faced with disruptive technologies, the most effective and successful companies thrive by incorporating them into their business strategy. Fintech is more than technology – it is a cultural mindset. It has been reported that 78 percent of CEOs in the financial services industry support the integration of fintech at […]
August 19, 2016
This week, Health Tech Austin held its fourth event focused on “Population Health and Why You Should Care” at downtown’s Capital Factory on August 17. With Jayne Nussbaum, executive director of Dell Medical School’s Department of Population Health moderating, multiple experts – including George Terrazas, president of Texas Care Alliance; Christie Garbe, VP […]
August 10, 2016
The SXSW 2017 Interactive Festival is fast approaching. Two exceptional leaders in the field of corporate education have joined together to create an illuminating panel, “What We Can Learn from Master Athletes & Musicians.” Zach Posner and Kimo Kippen take a deep look into what distinguishes elite performers across all […]
August 9, 2016
Over the years, Leverage PR has worked extensively with SXSW in a variety of capacities, from managing PR efforts for the Accelerator Competition and Health and Medtech Expo, securing top-tier coverage for clients leading up to and during the event, and drafting and submitting winning PanelPicker proposals on behalf of […]
July 20, 2016
We are pleased to announce that Leverage PR has teamed up with Silicon Valley Innovation Center and will be an Innovation Partner at their upcoming leadership summit, Banking Disrupted! With venture capital investment in fintech up 600 percent, this is the decisive moment for banking leaders to discover whether they’ll sink […]
May 17, 2016
It’s no secret that SXSW is one of the largest marketing events in the world for those wanting to promote their innovative ideas. With a bevy of ways to get involved – from hosting a booth, a lounge or even a party – a majority of attendees are quick to […]
April 18, 2016
At Leverage PR, we love talking about our innovative clients and the good work they are doing across a range of important fields. We often advise them to enter awards programs and assist with crafting winning submissions and many of them have been successful. While we prefer promoting our clients, […]
November 5, 2014
As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
September 3, 2014
By Bri Thomas Summer is the time when we unwind and relax, enjoying vacation homes and visits with loved ones. It seems like the business world just shuts down – especially in August – with every email sent receiving an “out-of-office” reply. It’s great to take some time off…but then […]
June 4, 2014
Part One: Staying Connected You’ve probably posted a Facebook status or added new people into your Google+ circles, but do you actually have a foolproof method to keeping your brand socially connected? There are multiple articles, resources and tools (like HootSuite) that can help you run your social sites more […]
May 19, 2014
Marketing your business includes a plethora of methods from social media and emails to networking and web design, so it’s important to be creative yet to-the-point to attract a crowd. There are several strategies you can use to achieve a level of success through your marketing efforts which can seem […]
May 12, 2014
To start your week off right, we’ve combined some of the most current and top social media and public relations news in our first Marketing Monday post! No matter your brand or your industry, it is important to know marketing secrets and tips to grow your business. Recently, we’ve enjoyed […]
March 31, 2014
As the second anniversary of President Obama signing the JOBS Act into law on April 5, 2012, approaches, and as Texas considers its own state crowdfunding laws, Coastal Shows, the national leader in crowdfunding events, announces its next crowdfunding summit will take place in Austin, Texas. Industry experts, government officials, […]
March 26, 2014
While most marketing strategies only focus on digital solutions, it’s important for smart marketers to incorporate a combination of both traditional and digital solutions to effectively engage their audiences. Having the right marketing mix can not only help you win new customers right away but can establish the base you […]
March 5, 2014
We are on the cusp of a revolution in the way capital is raised, and the programmers at SXSW are taking notice. Crowdfunding is coming out of the basement and into the boardroom and will have a profound impact around the globe. The passage of the 2012 JOBS Act broke […]
December 23, 2013
2014 is on the horizon, and the promise of a new year presents an opportunity for brands to rejuvenate their image through innovative campaigns and fresh content. The new year will be particularly interesting for businesses, in light of the SEC’s decision to lift the 80-year-old ban on general solicitation of […]
October 11, 2013
For decades, private companies and investment firms have been forbidden from advertising that they are seeking investors. On September 23, however, one of the first provisions of the JOBS Act went into effect, lifting the 80-year-old ban on general solicitation of capital investments. Many believe the result could be a […]