Marketing Monday: Finding a Successful Balance

Feature Friday: Building Up Our Team
May 16, 2014
Leverage PR Austin New York
Wealth Wednesday: The Growth of Crowdfunding
May 21, 2014

Marketing your business includes a plethora of methods from social media and emails to networking and web design, so it’s important to be creative yet to-the-point to attract a crowd. There are several strategies you can use to achieve a level of success through your marketing efforts which can seem daunting. That’s why we’ve compiled a few we are currently using and generating results from.

Employ Content Marketing

A good way to do this is by using broad industry data and rich content, which will educate like-minded professionals while linking your site to others’.

Example: “Crowdfunding Generates More Than $60,000 an Hour” (Source: Entrepreneur)

By including the link to this interesting and informative article in our blog, we have given recognition to the publication and journalist behind it. This type of practice can build a relationship with the journalist so that we can share stories and ideas with them in the future that they will be more inclined to look at.

Get Personal

You don’t always have to be strictly technical with formal articles, numbers and stats. Your social media audience gets a lot of noise thrown at them daily. Therefore, be sure to also work to appeal to senses and emotion. Your personal side will often be the best way to capture their attention.



More examples can be found in the current top Marketing Monday headlines…


What marketing boils down to is being professional enough to establish yourself as an expert to your online audience, yet unique enough to get noticed by as many people as possible. How do YOU find that balance?