JOY SCHOFFLER | PRINCIPAL
Joy Schoffler, Founder and Principal of Leverage PR, is a nationally recognized author and speaker, overseeing day-to-day operations and directing strategy for all of Leverage’s public relations accounts.
Prior to launching Leverage PR, Joy consulted and worked with a number of growth-phase firms, including serving as Director of Acquisitions for the Inc. Award-winning investment firm, The PPA Group. She has worked with clients that eventually have been acquired, raised large amounts of capital, secured Fortune 500 accounts and experienced tremendous growth through her creative messaging and dynamic media strategies.
Joy is a contributing author for the upcoming DealFlow Media, Wiley-published book, Crowdfunding: The Definitive Guide to Raising Capital on the Internet, and regularly writes for a number of outlets, including Entrepreneur.com, Social Media Monthly, and MarketingProfs. She has also been a featured speaker and moderator for dozens of conferences, including the Growth Capital Expo, SXSW Interactive, FinCon, Startup America, Kingonomics, Execsense and the Crowdfunding Professional Association’s annual conference. She has additionally worked behind-the-scenes for high-profile events including the Crowdfund Texas conference, the Crowdfunding BootCamp and a crowdfunding summit in Washington D.C. titled “The State of Equity-Based Crowdfunding,” which included a press conference held at the National Press Club, a luncheon on Capitol Hill, a White House meeting and a meeting with SEC officials responsible for Titles II and III of the JOBS Act.
In 2014, Joy’s efforts were recognized as she became a “Stiletto Women in Business Awards” finalist, an “Austin Under 40” finalist and won the Women Communicators of Austin’s “Outstanding Austin Communicator” award.
Outside of the private sector, Joy served as a finance officer for six years in the U.S. Army Reserves and three years as a public relations officer for the Texas State Guard. Her service included a year on active duty for Operation Iraqi Freedom, where she led a 16-man team of finance soldiers and interned at the Pentagon. Joy sits on the board for Athletes for Change – an organization of NFL players dedicated to helping foster kids and the Crowdfund Intermediary Regulatory Advocates (CfIRA) – the main lobbying organization for the crowdfunding industry that works directly with the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) to help establish industry standards and best practices.