JOY SCHOFFLER | PRINCIPAL
Joy Schoffler, founder and principal of Leverage PR, is a nationally recognized author and speaker in the field of innovative financial services marketing and communications. Leverage PR works within the financial services, real estate, technology and professional services industries, helping organizations reach their target audiences through strategic public relations initiatives. Within Leverage, Joy oversees day-to-day operations and directs strategy for all accounts.
Prior to launching Leverage PR, Joy served as a senior-level consultant providing strategic communications counsel to several growth-phase financial services, fin-tech and other technology firms. She also served as the director of acquisitions for two-time Inc. 5000 award-winning commercial real estate investment firm, The PPA Group. Companies that Joy has worked with have benefited greatly from her expertise, with many eventually being acquired, raising large amounts of capital, closing funding rounds, securing targeted Fortune 500 accounts and experiencing substantial growth in revenue and brand awareness.
Joy has contributed to a number of publications including: Entrepreneur.com, Social Media Monthly and MarketingProfs, among other outlets and is a contributing author for the Wiley-published Bloomberg Media book “Crowdfunding: The Ultimate Guide to Raising Capital on the Internet.”
Her extensive experience in the financial services and fintech sectors has made her a go-to source for media and industry leaders. Her expertise in JOBS Act regulations and helping issuers and investment firms become thought leaders within the investment community has led to Joy being featured in a number of outlets including CNBC, Forbes, Inc., Reuters, Yahoo! Small Business and many other outlets.
An experienced speaker, Joy has spoken at a number of conferences, such as SXSW Interactive, SXSWV2V, Growth Capital Expo, The Crowdfund Global Expo, The Crowdfunding BootCamp, Startup America, Kingonomics, SV Crowdfund, Execsense and many others.
Her firm has managed media relations for a number of high-profile events, including SXSW Interactive, Kingonomics – which included a “Shark Tank” casting call – and an investment crowdfunding summit in Washington D.C that included a press conference held at the National Press Club, a luncheon on Capitol Hill, a White House meeting and a meeting with SEC officials responsible for Titles II and III of the JOBS Act.
Joy is highly regarded in the communications industry, having won the Stiletto Woman in Business “Entrepreneur of the Year” award and the Women Communicators of Austin’s “Outstanding Austin Communicator” award; she was also a finalist for the 2014 Austin Under 40 award.
Outside of the private sector, Joy served as a finance officer for six years in the U.S. Army Reserves and for three years as a public relations officer for the Texas State Guard. Her service included a year on active duty for Operation Iraqi Freedom, where she led a 16-person team of finance soldiers and interned at the Pentagon.
Joy currently sits on the board of the Crowdfund Intermediary Regulatory Advocates (CfIRA), the main lobbying organization for the crowdfunding industry that works directly with the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) to help establish industry standards and best practices.