JOY SCHOFFLER | PRINCIPAL
Joy Schoffler, principal of Leverage PR, is a nationally recognized author and speaker in the field of innovative financial services marketing and communication. Leverage PR works within the financial services, real estate and technology industries, helping firms reach their target customers through strategic public relations initiatives. Within Leverage, Joy oversees day-to-day operations and directs strategy for all accounts.
Prior to launching Leverage PR, Joy consulted and worked with a number of growth-phase firms, including serving as director of acquisitions for the Inc. award-winning commercial real estate investment firm, The PPA Group. Companies Joy has worked with have been acquired, raised large amounts of capital, secured Fortune 500 accounts and experienced tremendous growth through creative messaging and dynamic media strategies.
Joy has written for a number of publications including: Entrepreneur.com, Social Media Monthly and MarketingProfs, among other outlets. She is a contributing author for the Wiley-published Bloomberg Media book “Crowdfunding: The Ultimate Guide to Raising Capital on the Internet.”
Her expertise in helping issuers and investment firms market themselves to the accredited investment community has additionally led to Joy being featured in a number of outlets including: CNBC, Forbes, Inc., Reuters, Yahoo! Small Business and dozens of other niche sites.
An experienced speaker, Joy has spoken at a number of conferences, such as SXSW, SXSWV2V, Growth Capital Expo, numerous CFGE events, The Crowdfunding BootCamp, Startup America, Kingonomics, SV Crowdfund, Execsense and many others. Her company has additionally managed a number of high-profile events, including Kingonomics – which included a “Shark Tank” casting call – and a crowdfunding summit in Washington D.C. titled “The State of Equity-Based Crowdfunding,” which included a press conference held at the National Press Club, a luncheon on Capitol Hill, a White House meeting and a meeting with SEC officials responsible for Titles II and III of the JOBS Act.
Joy has won the Stiletto Women in Business Entrepreneur of the Year Award and the Women Communicators of Austin’s “Outstanding Austin Communicator” award and was a finalist for the Austin Under 40 Award.
Outside of the private sector, Joy served as a finance officer for six years in the U.S. Army Reserves and three years as a public relations officer for the Texas State Guard. Her service included a year on active duty for Operation Iraqi Freedom, where she led a 16-man team of finance soldiers and interned at the Pentagon.
Joy sits on the board of the Crowdfund Intermediary Regulatory Advocates (CfIRA) – the main lobbying organization for the crowdfunding industry that works directly with the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) to help establish industry standards and best practices, as well as on the executive committee of CF50, a crowdfunding think tank.