JOY SCHOFFLER | PRINCIPAL
Joy Schoffler, founder and principal of Leverage PR, is a nationally recognized author and speaker in the field of innovative financial services marketing and communications. Leverage PR works within the financial services, fintech, real estate, technology and medtech industries, helping organizations reach their target audiences through strategic public relations initiatives. Joy oversees day-to-day operations and directs strategy for all Leverage PR accounts.
An active leader within the technology community, Joy sits on the board of SXSW V2V and is a mentor for the Yodlee Interactive Incubator helping to guide the next generation of financial technology companies. Joy also sits on the board of the Crowdfund Intermediary Regulatory Advocates (CfIRA), the main lobbying organization for the crowdfunding industry that works directly with the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) to help establish industry standards and best practices.
Prior to launching Leverage PR, Joy served as a senior-level consultant providing strategic communications counsel to several growth-phase financial services, fintech and other technology firms. She also served as the director of acquisitions for two-time Inc. 5000 award-winning commercial real estate investment firm, The PPA Group. Companies that Joy has worked with have benefited greatly from her expertise, with many eventually being acquired, raising large amounts of capital, closing funding rounds, securing targeted Fortune 500 accounts and experiencing substantial growth in revenue and brand awareness.
Her extensive experience in the financial services and fintech sectors has made her a go-to source for media and industry leaders. She has contributed to a number of publications including: Entrepreneur.com, MarketingProfs, and is a contributing author for the Wiley-published Bloomberg Media book “Crowdfunding: The Ultimate Guide to Raising Capital on the Internet.” Joy has additionally been featured in a number of outlets including CNBC, Forbes, Inc., Reuters, Yahoo! Small Business and is a regular speaker at events such as: SXSW Interactive, SXSWV2V and Growth Capital Expo.
Her firm has managed media relations for a number of high-profile events, including SXSW Interactive, Kingonomics – which included a “Shark Tank” casting call – and an investment crowdfunding summit in Washington D.C that included events on Capitol Hill and at the White House. Their expertise and relationships have resulted in placements within all of the major financial, technology and mainstream media outlets throughout digital, print, broadcast and radio channels.
A leader within the communications industry, Joy has won the Stiletto Woman in Business “Entrepreneur of the Year” award, the Women Communicators of Austin’s “Outstanding Austin Communicator” award and was a finalist for the 2014 “Austin Under 40 award.”
Outside of the private sector, Joy served as a finance officer for six years in the U.S. Army Reserves and for three years as a public relations officer for the Texas State Guard.