Blog

October 7, 2015

Three Key Ways to Build Your Equity Story in the Market

Whether you are the CEO of a private company looking to fund your B round, or an Investor Relations (IR) professional getting your company ready to go public, there are few things less critical than building a solid equity story in the market before a capital event. The equity story […]
August 31, 2015
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Your Next Loan Could Be Determined by Your Facebook Friends

Joy Schoffler Principal of Financial Technology PR Firm, Leverage PR This morning I woke up to a great article about how Facebook filed a patent to protect a tool ostensibly designed to track how users are networked together—a tool that could be used by lenders to accept or reject a loan application based on […]
June 11, 2015
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2015 Fintech Global Expo

2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]
June 8, 2015
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April and May: Leverage Clients in the News!

June 2, 2015

2015 Fintech Global Expo

2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]
May 14, 2015
Leverage PR

Wealth Wednesday: Loans, Stocks, & Money Thoughts

We often work with clients in the finance industry including crowdfunding portals, investors and entrepreneurs headed towards a new round of funding.Get your midweek pick-me-up here, as our Wealth Wednesday blogs discuss all things finance, investing and money. We’ll showcase the latest in the industry, as well as, tips and […]
May 8, 2015
SXSW

Pampering the Feet that Carry Leverage PR Forward

What better way to do some team building than with pedicures, a massage chair, and a margarita! This was a great way to unwind, spend some quality time together, and reward our team members for all their hard work with a fabulous pedicure. Looking good, ladies!  
April 16, 2015

Leverage Clients in the News!

D.J. Paul, a member of the SEC’s Advisory Committee on Small and Emerging Companies and founder of consulting firm DJP&Co., recently spoke with reporters at Bloomberg and the Washington Post about new Regulation A+ rules that were unanimously approved by the SEC. Paul says that Reg A+ can be seen […]
April 13, 2015
SXSW

Leverage Staff Out and About

The Spring conference and event season is upon us with lots of fun and informational conferences, festivals and events. The Leverage PR team has been to a few over the past month and have had a great time! Here is a recap of some of our favorite events: SXSW Interactive […]
March 10, 2015
SXSW

Four Fintech Events You Don’t Want To Miss at SXSWi

It’s here! March is the month we look forward to all year. It not only marks the beginning of the spring season — Spring Break and March Madness—but also ushers SXSW into Austin for its 28th year SXSW is a platform for startups, innovators, film and musical artists to showcase […]
February 3, 2015
PR Austin New York

Four Tips to Elevate Your Tradeshow Experience

The “Big Game” is over and the NFL season has come to an end. However, another season is just starting to ramp up – tradeshow season. Whether you’re a tradeshow veteran or rookie, it’s important to plan ahead and develop an effective strategy that can help make the most of […]
January 26, 2015
PR Austin New York

Three Ways FinTech Companies Can Maximize Marketing Spend in 2015

As we approach 2015, many will find themselves feeling a sense of déjà vu from past years, sitting in meeting after meeting discussing how to maximize marketing spend return on investment. While the solution to this question may seem like it requires a crystal ball, for many companies, an evaluation […]
December 4, 2014
PR Austin New York

The Best Present is to Be Present

The holidays are upon us! We have been gearing up with our friends and family for much-anticipated relaxation, and we are longing for those vacation days that imply a journey back to simpler times. However, simpler times did not include a society fully integrated with 24/7 non-stop social media. By […]
November 19, 2014

Why Financial Firms are Joining the Crowd

Crowdfunding is a marketing vehicle. Sure, it’s a great way for entrepreneurs to raise money and a great way for investors to find institutional-quality deals. But above all Crowdfunding is about marketing. And that’s why financial firms – venture capital firms, investment banks, private equity firms, and others – are […]
November 11, 2014
PR Austin New York

A Veterans Day Round Up

As a veteran, nothing matters more than those serving alongside you. While my fellow veterans in the crowdfunding and marketplace lending space are no longer serving actively (though some are still in the reserves), I wanted to honor my fellow vets for their past service and the work they are […]
November 5, 2014
PR Austin New York

New Year, New Goals – 4 Steps to Develop a Strategic PR plan

As 2014 comes to an end, people typically use this time to establish new goals and resolutions they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current PR strategies […]
October 27, 2014
PR Austin New York

CFIRA’s Regulatory and Advocacy Summit

The Crowdfund Intermediary Regulatory Advocates (CFIRA) will hold its second annual Regulatory and Advocacy Summit in Washington, D.C., on Friday, November 21 from 8:00 AM – 1:00 PM at the Hart Building on Capital Hill. Attendees will network with fellow crowdfunding advocates, members of Congress, policymakers and industry thought leaders. The event’s half-day agenda will […]
October 10, 2014

Ways to Keep Your Team Motivated

Even if your office always make the “top places to work” list, it can be hard to please everyone. To ensure your workplace is running as smoothly and as happily as possible, find out what motivates your team. By showing your co-workers that you care for them, as people and […]
September 8, 2014
PR Austin New York

The Growth of Alternative Finance

C5 Communications are proud to announce the launch of the inaugural Social Lending Awards 2015, an occasion which will bring together the social lending community from across the globe to recognize and celebrate the very best initiatives and excellence in performance demonstrated by teams and individuals in the social lending […]
September 3, 2014
SXSW

Q3: Tips for Maintaining Momentum This Year

By Bri Thomas Summer is the time when we unwind and relax, enjoying vacation homes and visits with loved ones. It seems like the business world just shuts down – especially in August – with every email sent receiving an “out-of-office” reply. It’s great to take some time off…but then […]