Blog

May 17, 2016
altered-website-logos

Getting Your PanelPicker Picked

It’s no secret that SXSW is one of the largest marketing events in the world for those wanting to promote their innovative ideas. With a bevy of ways to get involved – from hosting a booth, a lounge or even a party – a majority of attendees are quick to […]
April 18, 2016
Screen Shot 2016-04-18 at 5.52.06 PM

Ode to Joy

At Leverage PR, we love talking about our innovative clients and the good work they are doing across a range of important fields. We often advise them to enter awards programs and assist with crafting winning submissions and many of them have been successful. While we prefer promoting our clients, […]
April 12, 2016
Capture4

3 Keys to Making the Most of Your Finovate Experience

Finovate is one of the largest conferences dedicated to showcasing the latest and greatest innovative financial and banking technologies, attracting large audiences of financial and banking executives, venture capitalists, and entrepreneurs. For the past nine years, more than 700 fintech companies have graced the Finovate stages, sharing their cutting-edge technology in […]
April 4, 2016
Global-Crowdfunding-Day

Happy Global Crowdfunding Day!

Internet-based finance has made significant progress since its inception in the mid-nineties and this Tuesday 5 April we celebrate the third annual Global Crowdfunding Day. On this day we reflect on the technology’s rise and it has certainly come a long way from the early experiments of British rock band, […]
March 13, 2016
la-et-mn-obama-pushes-for-tech-at-sxsw-2016031-001

Obama Talks Big Data at SXSW

“I like an excuse to come to Austin,” said President Obama jokingly as he sat down to speak with Evan Smith of The Texas Tribune at SXSW Interactive for a special discussion on the importance of civic engagement and the potential role technology can play in increasing political participation. With […]
March 7, 2016
launch pic

6 Steps to Launching Fast

March 4, 2016
DS2_8939-ma_0

SXSW FinTech Roundup

With so many places to go and people to see, SXSW is often one of the most exciting technology events of the year. This year it has become even more exciting– and not just because the President and First Lady will be headlining the event! SXSW has added a whole new category […]
February 29, 2016
oscars

The Good, the Bad and the Ugly at the Academy Awards

Perhaps appropriately considering it’s an election year, the 2016 Academy Awards turned into a political PR platform this year. The ceremony was centered on bringing relevant issues to light. While winning or presenting an award provides ample opportunity for positive PR, some of the attempts were more successful than others. […]
February 22, 2016
IMG_6423

New Staff Added to Leverage PR Team

The New Year saw a round of fresh recruits at Leverage PR, with a new Account Executive and three new Account Coordinators joining the staff. Incoming Account Exec Aleks Vickovich brings a depth of knowledge and experience to Leverage PR as an award-winning business journalist, editor and media advisor. He […]
February 17, 2016
shutterstockgold_cup_for_winner

10 Tips for Writing a Killer Award Submission

            You’ve likely been in your industry for quite some time, experienced the ins and outs of your trade, and are now an expert in your field. It’s about time you receive a little validation for all the hard work. It’s natural to feel too […]
February 7, 2016
Screen Shot 2016-02-07 at 3.41.09 PM

How to maximize your ROI at SXSW

Five ways to stand out from the crowd at SXSW For businesses of all sizes, SXSW is undoubtedly a crucial opportunity to gain media and consumer attention while showing off your brand and making connections with industry leaders from around the world. However, with endless opportunities to capture attention comes […]
October 7, 2015
investoren_equitystory

Three Key Ways to Build Your Equity Story in the Market

Whether you are the CEO of a private company looking to fund your B round, or an Investor Relations (IR) professional getting your company ready to go public, there are few things less critical than building a solid equity story in the market before a capital event. The equity story […]
August 31, 2015
facebook

Your Next Loan Could Be Determined by Your Facebook Friends

Joy Schoffler Principal of Financial Technology PR Firm, Leverage PR This morning I woke up to a great article about how Facebook filed a patent to protect a tool ostensibly designed to track how users are networked together—a tool that could be used by lenders to accept or reject a loan application based on […]
June 11, 2015
shutterstock_96102428

2015 Fintech Global Expo

2015 Fintech Global Expo Last week Leverage PR’s founder and principal, Joy Schoffler, spoke at the Second Annual Fintech Global Expo in San Diego. The Expo featured prominent leaders within the fintech industry who shared insights on topics such as real estate, alternative finance, crowdfunding, Bitcoin infrastructure, and online investment platforms. […]
June 8, 2015
03mort-master675

April and May: Leverage Clients in the News!

New York Times mortgage columnist interviews Visio Financial Services CEO, Jeff Ball, about alternative financing options for residential real estate investors. Factom president, Peter Kirby reveals to Reuters that Honduras is going to build a permanent and secure land title record system using Factom’s blockchain technology. Artizone gets a shout […]
May 14, 2015
Leverage PR

Wealth Wednesday: Loans, Stocks, & Money Thoughts

We often work with clients in the finance industry including crowdfunding portals, investors and entrepreneurs headed towards a new round of funding.Get your midweek pick-me-up here, as our Wealth Wednesday blogs discuss all things finance, investing and money. We’ll showcase the latest in the industry, as well as, tips and […]
May 8, 2015
SXSW

Pampering the Feet that Carry Leverage PR Forward

What better way to do some team building than with pedicures, a massage chair, and a margarita! This was a great way to unwind, spend some quality time together, and reward our team members for all their hard work with a fabulous pedicure. Looking good, ladies!  
April 16, 2015
startup_village_sxsw

Leverage Clients in the News!

D.J. Paul, a member of the SEC’s Advisory Committee on Small and Emerging Companies and founder of consulting firm DJP&Co., recently spoke with reporters at Bloomberg and the Washington Post about new Regulation A+ rules that were unanimously approved by the SEC. Paul says that Reg A+ can be seen […]
April 13, 2015
SXSW

Leverage Staff Out and About

The Spring conference and event season is upon us with lots of fun and informational conferences, festivals and events. The Leverage PR team has been to a few over the past month and have had a great time! Here is a recap of some of our favorite events: SXSW Interactive […]
March 10, 2015
fintech-apps

Four Fintech Events You Don’t Want To Miss at SXSWi

It’s here! March is the month we look forward to all year. It not only marks the beginning of the spring season — Spring Break and March Madness—but also ushers SXSW into Austin for its 28th year SXSW is a platform for startups, innovators, film and musical artists to showcase […]