October 14, 2016

4 Steps to an Effective Press Release

Sending out a news release can be time consuming. From writing the first draft until the final touches, the goal is to tell a story your target market will want to read. Recently, Business Wire held a webinar that discussed effective ways to optimize your news release. We combined our […]
October 6, 2016

7 Lessons that Any Entrepreneur Should Know

Another successful panel put on by Health Tech Austin yielded discussion on everything from regulation to funding when it comes to taking your product and innovation to market. Three entrepreneurs and current CEOs participated – Jean Anne Booth of UnaliWear, Chris Loughlin of RxWiki and Zac Jiwa of MI7. Here […]
September 28, 2016

2016 State of the Fintech Funding Landscape

Fintech startups have collectively raised more than $8 billion in VC funding just this year. With the help of VC firms funding innovative ideas, companies like Experian, PayScale, GoFundMe and countless others have all been able to substantially grow since their conception. At Leverage, we wanted to take a deep […]
September 21, 2016

Increased Profits in 2017 Means Laying the Groundwork Now!

Each year, retail stores begin preparing for the holidays earlier and earlier. We now see Halloween costumes in August, while we’re trying to enjoy the last days of summer, and we are bombarded by Christmas displays in October before we even get to trick-or-treat. As annoying as this commercial trend […]
September 15, 2016

FinovateFall: How to Maintain the Post Show Momentum

Anyone following the presidential elections is familiar with candidates talking a lot about “campaign momentum,” but capitalizing on past success and projecting an image of growth is just as important in business. The tenth annual FinovateFall conference, held in New York City last week, was a great opportunity for some of the […]
September 8, 2016

Health Tech Austin – Ask the Venture Capitalist

Julia Cheek, founder & CEO of Everlywell took the reigns as moderator of Health Tech Austin’s fifth panel event at the downtown Capital Factory on Thursday, Sept. 8 with two exceptional venture capitalists providing their insight into what it takes for a start-up to gain funding and the business models […]
August 29, 2016

How To Stand Out in a Hyped Up Fintech Market

With SXSW 2017 nearing closer on the horizon, four exceptional fintech luminaries – a successful entrepreneur, a top industry analyst, a leading venture capitalist and a financial PR executive – have come together to create an informative panel on how to make your company stand out in a hyped up fintech […]
August 23, 2016

The Globalization of Finance

When faced with disruptive technologies, the most effective and successful companies thrive by incorporating them into their business strategy. Fintech is more than technology – it is a cultural mindset. It has been reported that 78 percent of CEOs in the financial services industry support the integration of fintech at […]
August 19, 2016

HEALTH TECH AUSTIN: Population Health & Why It Matters

This week, Health Tech Austin held its fourth event focused on “Population Health and Why You Should Care” at downtown’s Capital Factory on August 17. With Jayne Nussbaum, executive director of Dell Medical School’s Department of Population Health moderating, multiple experts – including George Terrazas, president of Texas Care Alliance; Christie Garbe, VP […]
August 10, 2016

What We Can All Learn from Master Athletes & Musicians

The SXSW 2017 Interactive Festival is fast approaching. Two exceptional leaders in the field of corporate education have joined together to create an illuminating panel, “What We Can Learn from Master Athletes & Musicians.”  Zach Posner and Kimo Kippen take a deep look into what distinguishes elite performers across all […]
August 9, 2016

SXSW PanelPicker Community Vote Now Open – Here’s Our Picks!

Over the years, Leverage PR has worked extensively with SXSW in a variety of capacities, from managing PR efforts for the Accelerator Competition and Health and Medtech Expo, securing top-tier coverage for clients leading up to and during the event, and drafting and submitting winning PanelPicker proposals on behalf of […]
July 20, 2016

Banking Disrupted: A Disruptive Leadership Summit

We are pleased to announce that Leverage PR has teamed up with Silicon Valley Innovation Center and will be an Innovation Partner at their upcoming leadership summit, Banking Disrupted! With venture capital investment in fintech up 600 percent, this is the decisive moment for banking leaders to discover whether they’ll sink […]
May 17, 2016

Getting Your PanelPicker Picked

It’s no secret that SXSW is one of the largest marketing events in the world for those wanting to promote their innovative ideas. With a bevy of ways to get involved – from hosting a booth, a lounge or even a party – a majority of attendees are quick to […]
April 18, 2016
Screen Shot 2016-04-18 at 5.52.06 PM

Ode to Joy

At Leverage PR, we love talking about our innovative clients and the good work they are doing across a range of important fields. We often advise them to enter awards programs and assist with crafting winning submissions and many of them have been successful. While we prefer promoting our clients, […]
April 12, 2016

3 Keys to Making the Most of Your Finovate Experience

Finovate is one of the largest conferences dedicated to showcasing the latest and greatest innovative financial and banking technologies, attracting large audiences of financial and banking executives, venture capitalists, and entrepreneurs. For the past nine years, more than 700 fintech companies have graced the Finovate stages, sharing their cutting-edge technology in […]
April 4, 2016

Happy Global Crowdfunding Day!

Internet-based finance has made significant progress since its inception in the mid-nineties and this Tuesday 5 April we celebrate the third annual Global Crowdfunding Day. On this day we reflect on the technology’s rise and it has certainly come a long way from the early experiments of British rock band, […]
March 13, 2016

Obama Talks Big Data at SXSW

“I like an excuse to come to Austin,” said President Obama jokingly as he sat down to speak with Evan Smith of The Texas Tribune at SXSW Interactive for a special discussion on the importance of civic engagement and the potential role technology can play in increasing political participation. With […]
March 4, 2016

SXSW FinTech Roundup

With so many places to go and people to see, SXSW is often one of the most exciting technology events of the year. This year it has become even more exciting– and not just because the President and First Lady will be headlining the event! SXSW has added a whole new category […]
February 29, 2016

The Good, the Bad and the Ugly at the Academy Awards

Perhaps appropriately considering it’s an election year, the 2016 Academy Awards turned into a political PR platform this year. The ceremony was centered on bringing relevant issues to light. While winning or presenting an award provides ample opportunity for positive PR, some of the attempts were more successful than others. […]
February 22, 2016

New Staff Added to Leverage PR Team

The New Year saw a round of fresh recruits at Leverage PR, with a new Account Executive and three new Account Coordinators joining the staff. Incoming Account Exec Aleks Vickovich brings a depth of knowledge and experience to Leverage PR as an award-winning business journalist, editor and media advisor. He […]